It’s doubtful a small business such as a pizzeria will have a large marketing budget. Your business may be in the black and earning you a good income but that doesn’t mean you have the time, let alone the money, to create your own special brand, but you do want to stand out from your competition, especially when you’re in an area where there are many choices for potential customers. Resort towns can be especially tough. You may be open only for the season and squeezed in between the sandwich shop and ice cream store. Making your eatery stand out from the rest is the edge you may need, and you can do your own marketing without a huge investment in both time and money.
Did you know you can purchase ready-made pizza logos for a low cost? And without hiring a graphic artist? Dreamstime has tons of pizza images for sale which including pizza logos. Little touches like an eye-catching logo and quality images can add a special touch to your menus and brochures. Have you ever gone to a mom-and-pop restaurant where the menu was just simple text printed out on a home printer? A few graphics and pictures would do wonders to make the menu more attractive and more importantly for a business, memorable.
If you’re a small, independent business, with an emphasis on “independent,” then you’re probably going to be on your own when it comes to creating your pizza menu and brochures. If you have a “guy” who can produce your printed material, that’s great, but working on your own can be a challenge. In order to keep it simple, all you probably need is Microsoft Word for designing your printed stuff.
